People always wonder why I named my company Shanta'. Shanta' is my middle name and I like it a lot. It's always been more of an alter ego for me. Shanta' epitomizes beauty, sassiness, class, intelligence, and power. Those are characters I appreciate about myself. I wasn't always so confident inside. I have always displayed a strong outer image but inside I felt broken. Being a mother, a businesswoman, an artist, it is easy to forget to take care of yourself.
I got into beauty, hair, and fashion because I didn't always have money to buy the hottest trends so I would often create my own style and walk my own way. It caused me to be a trendsetter. The thing is, the way you look influences the way you feel, and the way you feel influences your actions. When you look better, you feel better, so you do better. Everyone is just trying to be their best version of themselves and I want everyone to have an affordable option to accomplish this.